AN UNLOCK TRAJECTORY BY BARBARA DEN BAK
The Alchemy of Brand & Self
A clarity framework for people who want to build their own brand or business, starting with who they are. Many founders feel the urge to build something of their own, but don’t know where to begin. Not because they lack ideas or ambition, but because they haven’t yet created clarity around themselves: their strengths, their pace, their intuition. I help you understand who you are and what you’re wired for, so you can build something that truly fits you. Not a course, but an unlock trajectory that removes noise, sharpens self-awareness and turns intuition into a strategic foundation for building.
Strategic clarity
Core strengths
Strategic Direction
THE CLARITY FRAMEWORK
The Blueprint and the Mirror
The first layer of the framework takes place online and is designed to create clarity before form. Through a series of focused online sessions, we explore who you are, what gives you energy, where you keep leaking it, and what you are naturally wired for. We look at the gap between brand ambition and business reality, your natural decision-making style, and which directions actually fit you, and which do not. This phase typically consists of 2 to 4 online sessions, spread over several weeks, with the option to add a deeper 1:1 deep dive. Here, I step into the role of mirror: challenging assumptions, naming blind spots and filtering distraction so that only the essential remains. The outcome is a clear internal compass. You don’t leave with a perfect plan, but with clarity, confidence and first moves that make sense for you.
The Embodiment in Portugal
Clarity deepens when it is lived. The final phase takes place in Portugal during a focused 2-night, 3-day gathering at Casa da Volta. This is not a retreat in the traditional sense, but a working environment designed for focus, distance and integration. Removed from daily noise, you experience what it feels like to live and think from the clarity developed earlier. Space, nature and rhythm support deeper decision-making, without pressure or performance.
