Skip to main content

A Strategic Architecture Framework for Founders

Build From Within™

Build From Within™ is a strategic and creative framework for founders and high performers who are about to make important decisions about what and how they build. Whether you are starting something new or reshaping an existing business or career, the framework helps you build from who you are rather than from external templates or assumptions. Apply for the Spring 2026 Pilot Group ↓

Inner Clarity

Personal Power

Business Direction

Build From Within™ by Barbara den Bak Build From Within™ by Barbara den Bak

From identity to direction

Understanding your strengths and How to build from there

This experience focuses on one clear outcome: understanding where your real strength lies and using that as the foundation for how you work and build. Before arriving in Portugal, participants complete one focused intake to set direction and depth from day one. During the experience, you work through: » your personal patterns and strengths » how you make decisions under pressure » what gives you energy and what quietly drains it » where you may be forcing things that no longer fit These insights are then translated into practical choices. Clarity around your role as a founder and direction for your business or concept. 𝗚𝘂𝗶𝗱𝗲𝗱 𝗯𝘆 𝗕𝗮𝗿𝗯𝗮𝗿𝗮 𝗱𝗲𝗻 𝗕𝗮𝗸 This experience is guided by Barbara den Bak, founder of Kaer and a seasoned entrepreneur with over 15 years of experience building brands, communities and businesses in the wellness and lifestyle space. Her work sits at the intersection of personal development, entrepreneurship and concept building. The approach is direct, grounded and practical.

Build From Within™ by Barbara den Bak
Build From Within™ by Barbara den Bak
Build From Within™ by Barbara den Bak
The Build From Within™ experience in Portugal

Four days in Portugal Designed for clarity, focus and real decisions

Over four carefully curated days in Portugal, participants step out of daily roles and into a focused, intimate experience with a small group of peers. The days are structured but spacious combining guided sessions, deep conversations, reflection time and moments in nature. There is no rush, no overload, and no performance. The setting allows for honesty, clarity and real breakthroughs. This is a small group experience (max. 8 people), designed to create trust and depth. Everyone arrives with their own questions, but leaves with sharper self-understanding and a clearer direction. 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: » A 4-day / 3-night immersive experience in Portugal » Pre-work: online intakes to create depth from day one » Guided sessions focused on identity, strengths and direction » Dedicated 1:1 sessions to deepen personal insights » A carefully selected private location » A curated group of founders and entrepreneurs » Space for integration, reflection and real conversation Participants leave not only with insight, but also with language, clarity, and decisions they can apply directly to their work and life. The investment for this experience is €5,000. This includes the full four-day programme in Portugal, pre-work, guided group sessions, dedicated 1:1 sessions, and accommodation during the experience. Payment in instalments is possible. This experience is intentionally small and high-touch, designed for those ready to invest in real clarity and direction.

Build From Within™ by Barbara den Bak
Build From Within™ by Barbara den Bak
Build From Within™ by Barbara den Bak
Build From Within™ by Barbara den Bak

"Nothing is impossible if you set your mind to it" - Sophia Loren

Build From Within™ by Barbara den Bak
Build From Within™ by Barbara den Bak

Questions

FAQ

A few clarifications to help you decide if this experience is the right fit.